LG B1 77" Class 4K Smart OLED TV w/AI ThinQ (OLED77B1PUA)

LG OLED TV is a joy to behold. Self-lit pixels have evolved to allow even more spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way. LG OLED evo sets a new standard for display. The next-generation OLED panel, combined with the computational power of the Alpha 9 Gen 4 processor, takes your viewing experience to another level. The redesigned panel includes an extra layer and a more emissive material. These optimize the structure and refine the wavelengths to increase the efficiency of light while the Alpha 9 Gen 4 processor uniquely tunes the picture on the new panel to enhance everything you watch. The result is a brighter, sharper image and the ultimate viewing experience. What makes OLED unlike anything else? The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. LG OLED TVs are capable of extreme realism and thin designs. OLED is unbeatable when it come to picture quality. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other. LG's G1 OLED TV comes with Infinite Contrast, More Distinct Detail, No Matter the Light. You've never seen infinite contrast like this. Perfect black makes it possible. Scenes are more natural. Clarity is revealed in everything you watch. It's a small detail that makes a big difference to movies, shows, sports and games. The LG OLED G1 is built with the highest level of performance and quality. In fact, we're so confident in our product, we’re providing a 5-year limited warranty on the LG OLED evo G1 panel. If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be. LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs are so beautiful that they make your living room more like a museum of modern art. LG G1 comes with Dolby Vision™ IQ & Dolby Atmos. Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results. This smart TV also has FILMMAKER MODE. FILMMAKER MODE turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended. LG Gi is perfect for gaming and sports. LG OLED TV shows every play in all its realistic glory. The smooth motion of fast action means being a spectator has never been so spectacular — you've now got a front row seat to all the best sporting events. And Game Optimizer puts all your game settings in one place. You can also toggle between G-Sync and FreeSync technologies for a smooth gaming experience. At the core of every LG 4K OLED TV is the α9 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular. LG G1 is WiSA Ready – Easily enhance your home cinema. And ready for NEXTGEN TV. Based on the ASTC 3.0 standard, it's the next major upgrade in broadcast TV, including interactive features, video on-demand, consistent loudness and voice boost, 4K HDR video and immersive audio on select programming, and advanced emergency alerts. LG G1 also works with Apple HomeKit, Amazon Alexa and Google Assistant enabled devices. Amazon and Google's voice assistants are built-in so you don't need one of those devices to act as a hub. If using Apple HomeKit, you will need an separate device to connect to your TV, such as Apple TV or HomePod.